This ambivalent conceptualisation of the child as a potential victim of malign influences, or potential rational agent and force for good, is typical of the 1980s, a time when the meanings of the child as consumer, agent, and citizen were undergoing increased ideological debate. But on the other, children were also recognised as agents who might convince adults, as well as their peers not to smoke. On the one hand, they were thought to be vulnerable and easily led towards unhealthy lifestyle choices. Children constituted a particularly problematic public.
Nick O’Teen campaign in order to probe the multi-faceted nature of the making of healthy publics in 1980s Britain. This article examines the design, production, delivery and reception of the Superman vs. Children were also encouraged to join Superman in his fight by signing a pledge not to smoke, in return for which they received a poster and badges featuring the superhero. Advertisements on TV and in comics and magazines featured a battle between Superman and the evil Nick O’Teen as he attempted to recruit children to his army of smokers. OL14928018W Page_number_confidence 95.18 Pages 486 Partner Innodata Pdf_module_version 0.0.18 Ppi 360 Rcs_key 24143 Republisher_date 20220712120737 Republisher_operator Republisher_time 526 Scandate 20220711170739 Scanner Scanningcenter cebu Scribe3_search_catalog isbn Scribe3_search_id 9781563891496 Tts_version 5.In December 1980, the Health Education Council launched a campaign designed to discourage children from taking up smoking. Access-restricted-item true Addeddate 12:10:30 Autocrop_version 0.0.14_books-20220331-0.2 Boxid IA40597715 Camera USB PTP Class Camera Collection_set printdisabled External-identifier
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